NBC is Back!

After throwing, what can only be termed, the equivalent of an "adult temper tantrum," snatching up their toys and running home to mamma, NBC has returned to iTunes. And they have brought all of their shiny toys back, as well, including: The Office, Battlestar Galactica, and Heroes (among others). Only now, they're "shinier," offering version in HD.

This "spat" all started with iTunes sticking to its commitment to consumers to maintain the $1.99 pricepoint for all of its TV content. On the flipside, NBC wanted them to start a "value based on chronological-relevance" system, charging the $1.99 for older programming, but then raise the price for newer content, and etc. Well, iTunes simply said, "no" to which NBC responded, "Fine, we'll make our own, cause you're stupid!"

Hence, the inception of an awkardly named little program, known as "hulu". So now we have "hulu" vs the brand recogniton and market penetration of "iTunes." Sounds like a winner. Oh, and their business model? Offer content for free, but with commercials and advertising and stuff, minus the option to download and watch, i.e. you're stuck at the mercy of your internet connection via streaming data—how convenient is that! (Incidentally, there's no way you could make high-def content feasible, using streaming as your delivery model) Yeah, sounds like a winner. Hey, maybe I'm wrong. Maybe "hulu" has a very prosperous business model; it's still around, right?

All I know is that they're back on iTunes, and I couldn't be happier. The top five shows that I watched on iTunes were Lost, 24, Battlestar Galactica, Heroes, and Prison Break, with the top tier being Battlestar Galactica and Heroes, both NBC shows. So, of course, I'm glad to see them return. Let's hope that they can continue to play nice.